For the new Esthederm Italia website, I created graphics and power images to shape a distinctive and cohesive visual identity. The goal was to give products—especially those without existing visuals—a strong and elegant presence, making the Italian site stand out within the brand’s global landscape.
For the face care line, I developed visuals that convey both sophistication and scientific credibility. Each image highlights the product's texture, packaging, and benefits, offering a clean and recognizable narrative that aligns with Esthederm’s premium positioning.
For the body and suncare lines, I crafted visuals that evoke real-life moments and sensory experiences, while maintaining visual consistency across the brand. Through thoughtful color choices, compositions, and graphic details, the site communicates a refined lifestyle and reinforces the uniqueness of Esthederm Italia.
Promo for E-Retailer
